We can help your business grow

Through a mix of tailored communications services and extensive industry knowledge.

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WHO WE ARE

Pink Ink Media is an integrated communications firm based in Australia.

We create targeted and measurable communications strategies for our clients in the Australian defence industry, enabling them to increase awareness of their companies, products and services. We are driven to grow your businesses and increase brand awareness through a mix of tailored communications services and extensive industry knowledge.

OUR APPROACH

In our view, communication is about making people care – about a message, a product, a brand, or an organisation.

We strive to develop meaningful relationships with each of our clients and start every new project with a fresh perspective and a creative and strategic approach. Having an extensive background in the defence industry means we can understand the challenges you often face, and develop communications plans that cut through the noise and get heard.

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WHERE WE FOCUS

Our aim is to not be everything to everyone, because frankly it’s just not effective.

In order to provide clients with the best possible results we keep ourselves laser-focused on what we’re good at. We understand the complexities and communications challenges of the defence industry and are able to come up with inventive approaches to overcome them.

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MARKET RESEARCH AND ANALYSIS

In order to develop better market strategies, increase your market share and grow revenue, we help our clients interpret and leverage the insights garnered from best-practice research. Whether you are looking to enter a new market, kick off an internal project or collaborate with an industry partner, we’re able to analyse, define and plot the best approach to take.

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TENDER RESPONSE AND MANAGEMENT

Tender response and tender management require a professional and detailed approach to optimise the chances of being short-listed and selected. Many companies lack internal resources to allocate to such projects and we can take the work off your hands. Through planning and project management, while collaborating with internal teams or bid managers, we get the job done.

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EXTERNAL COMMUNICATIONS

We work with a range of clients to help manage their external communications plans and ensure proper brand representation at all times. Through market or brand positioning, business planning, collateral creation, capability statements, and even tradeshow representation, we’ve always got you covered.

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INTERNAL COMMUNICATIONS

We work with companies to manage and implement their internal communications so employees are up to date on company news, products and strategies. Through intranet site development and knowledge bases to traditional newsletters, your staff will unite with a common voice.

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SOCIAL MEDIA MANAGEMENT

Though it’s now become a staple for any communications strategy, many organisations understand the value of social media but simply do not know where to start. Through planning, analysis and selection of most appropriate methods, we can set-up and manage effective social media programs for you. By handling the scheduling, content creation, analysis and brand image management, you will feel confident knowing your voice is being heard and represented.

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CAREER SERVICES AND COACHING

Changing industries can feel overwhelming.  We are a leading provider of career transition services to Australian Defence Force members and private industry. With more than 16 years of experience in recruitment, and with a high success rate for career transition, we can enable a successful career change for you. We’ll equip you with the tools needed to stand out from the crowd, win interviews and job offers and migrate into your new career with confidence and ease.

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